Kendall Jenner Becomes FWRD's Global Creative Director and a REVOLVE Los Angeles Ambassador

Kendall Jenner has a bigger title at FWRD. REVOLVE Group, the company behind REVOLVE and the luxury site FWRD, announced on October 13 that it has made her Global Creative Director of FWRD, the next step from the Creative Director role she has held there since 2021. The same release names her an ambassador for REVOLVE Los Angeles, the group's namesake label.

At FWRD the job stays close to what she has been doing: the release says she will keep guiding the retailer's digital creative direction, across brand curation, the monthly trend edits and its major marketing pushes. The new part is REVOLVE Los Angeles, where she will front the label's key campaigns, appear at its big events and work on what REVOLVE calls exclusive fashion moments.

"Over the past five years, we've built something that feels authentic to who I am and how I approach fashion," Jenner said in the release. "I love discovering new designers, curating pieces I genuinely wear and helping shape the creative vision behind FWRD." Raissa Gerona, REVOLVE Group's president of brand and partnerships, called the expansion "a natural next step."

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The release ties the move to its numbers. REVOLVE says FWRD's net sales grew 14% year over year in the first half of 2026, through June 30, and that the group is posting strong double-digit growth outside the US. Putting "Global" in front of her title lines up with where the company says it is growing, and the release says as much, pairing her reach with REVOLVE's widening international footprint.

The ambassador role is the more telling move. At FWRD, Jenner's name sells other people's designers. REVOLVE Los Angeles is the group's own label, so a campaign with her face on it sells REVOLVE's own label. She has spent this year in other brands' campaigns too: Burberry put her in its Trench portraits in March, and Fashion Week Daily notes she was recently named the face of Intimissimi's cashmere collection.

What the release leaves out: the length or terms of the deal, and when the first REVOLVE Los Angeles campaign with her runs. It does say she has worked with REVOLVE for nearly a decade, which makes this an extension of a long partnership rather than a new signing.