Madonna's Holiday Merch Adds a $150 Studded "Like a Virgin" Hoodie

Madonna's holiday merch is growing, and the centrepiece is a hoodie. Her shop listed the Like a Virgin Limited Edition Embellished Red Hoodie on the morning of November 10, and at 11:01am ET she posted a photo carousel on Instagram captioned "One Step Away from my New Merch Drop!" and "Available Now." InStyle covered the post the same day.

The shop describes a red heavyweight zip-up hoodie with screenprinted Like a Virgin imagery on the front and back, and a sewn patch on the front with hand-placed studs. It costs $150 and comes in sizes S to 2XL. In the shop's photos the patch is a black studded panel holding a black-and-white photo, with pink lace-pattern graphics either side, small text on the left and a small pink photo on the right; on the back, a small pink-toned photo and a column of small text sit low on the left.

Madonna

The listing says the hoodie is expected to ship in January or February 2027, and that an order containing items with later ship dates goes out in one parcel once everything is ready. In practice you pay now for a hoodie that, by the shop's own estimate, ships after the holidays. The shop doesn't say how many pieces "limited edition" means.

The rest of the drop

The same morning the shop added Confessions boxer shorts in black and white at $42 each, a silver Confessions keychain at $12, and purple and pink Confessions ornaments at $15 each (both showed as unavailable when we checked on November 11). The day before, November 9, it listed a red ornament at $15, Confessions II: Instrumentals on 2-LP vinyl at $44.98 in clear and an exclusive orchid edition, a Confessions I and II 4-LP box set at $195, and a postcard set and a holographic print at $48 each, both listed as benefiting Raising Malawi.

Madonna

Our read

This is album-era merch, built around an artist's own back catalogue, not a fashion collaboration. The hoodie is the showpiece: at $150 it costs more than three of the shop's usual $45 tees, and the studded patch is what you are paying for. The wait is the catch. A holiday drop with a January or February ship estimate asks fans to pay now for something they won't hold until after Christmas, and with no stated edition size, "limited" is the listing's word and nothing more.