Ferrari Shows Spring 2027 in a New York Gallery as Its SoHo Flagship Opens

Ferrari took its Spring/Summer 2027 runway show to New York on Thursday evening, November 12. Creative director Rocco Iannone called the collection Crafting Identities and staged it in a downtown art gallery, where the walls carried Rubelli tapestries reproducing covers from Ferrari's historic archive, according to the brand's own show page. It landed in the same week as Ferrari Style's first permanent New York store, on the corner of Mercer Street and Prince Street in SoHo.

Ferrari Style's own description of the clothes, in its November 13 post, runs from bombers and tailored suits to figure-defining dresses and tracksuits, with Rosso and Giallo Ferrari bringing the colour. DSCENE's Jana Kostic adds animal prints, a nod to the concrete jungle, baseball caps, and references to a decade of excess in New York by way of Robert Mapplethorpe and Jean-Michel Basquiat.

Ferrari

Ferrari's photos of the show, posted on November 13, show a glossy red patent-leather jacket worn open over a long brown dress, burgundy tracksuits with white side stripes, a red draped halter dress, a cream skirt in a swirling orange-and-red print, and trucker-style caps with NY lettering and red-and-white rope cords. The bags are small red patent ones and a white tote with the same rope detail at the handle, and the jewellery is big and silver: hoop earrings and a chunky chain worn with a black tank top.

Ferrari

The SoHo flagship

Ferrari's own article on the store says it brings together the Berlin architecture studio Gonzalez Haase AAS and the Milan design practice Formafantasma under Iannone's direction: Gonzalez Haase AAS did the architecture, in steel, aged-effect metal and polished surfaces across two storeys behind a glass frontage, and Formafantasma made the display frameworks, trays and vitrines in metal and glass, modelled on the equipment of a workshop. Ferrari ties the opening back to Luigi Chinetti's Manhattan showroom of 1954, the first Ferrari retail space in North America.

Dezeen's Ellen Eberhardt reports that men's ready-to-wear takes the first floor, bordered by a deep red curtain under large rectangular ceiling lights, and that a staircase leads to women's ready-to-wear, footwear and accessories on the second, along with an atelier wrapped in leather curtains for personalisations and alterations, the second such atelier after London's. Ferrari Style, the fashion line founded in 2021, also has US stores in New Jersey, Miami and Las Vegas, per Dezeen. Ferrari's article adds that Ferrari Collectibles, rare mechanical components and objects from Maranello, sit beside menswear downstairs, that the atelier handles made-to-measure, made-to-order and one-of-a-kind pieces, and that Ferrari Style made a capsule with Swizz Beatz, Curated by Swizz, for New York only, to mark the opening.

Ferrari

Our read

Putting the show and the store in the same week in the same neighbourhood is the point: Ferrari is selling New York a fashion label with a workshop story rather than a merchandise line, and the archive tapestries and the atelier both say so. The Swizz Beatz capsule does the same job for the store that the gallery did for the show: it makes the place worth a visit rather than a click. What Ferrari hasn't said: the day the store opened, the prices of anything in the collection, or when the runway pieces reach the shop. Its show page lists 26 looks, each with a Notify Me button, so none are on sale yet, and The Impression's gallery of the show runs to 35 looks.