Tyler, The Creator's GOLF WANG Takes Over Barça's Clásico Shirt for October 25

FC Barcelona will play Real Madrid on October 25 with GOLF, the logo of Tyler, The Creator's label GOLF WANG, across the front of its shirt where Spotify's name normally sits. Spotify, the club's shirt sponsor, announced the takeover on October 15 for El Clásico at Spotify Camp Nou, and FC Barcelona Femení wears the same shirt a day earlier, for its match on October 24.

Spotify has handed its spot on the Clásico shirt to musicians before: Drake, Rosalía, The Rolling Stones, Karol G, Coldplay and Travis Scott, then Ed Sheeran last October. This one goes further. Spotify says that for the first time in the partnership, the artist has full creative control, and the shirt is one part of a package that also includes a short film directed by Tyler, a Spotify x GOLF WANG x FC Barcelona clothing collection, and a night in Barcelona called Copa De Golf.

"Every jersey takeover we've done has pushed us somewhere new, but this one feels different. Tyler brings a distinct creative world to the collaboration, extending far beyond the jersey," Marc Hazan, Spotify's senior vice president of marketing and partnerships, said in the announcement.

Spotify

The collection

The clothes went on sale the same day as the announcement, at golfwang.com and GOLF's stores in Los Angeles, New York, Tokyo, Sydney and London, and in Barça's Official Stores in Spain and online. On golfwang.com the top piece is the FCB Letterman Jacket at $450, a brown wool-blend varsity jacket with a chenille patch on the front, a Nike Swoosh on the chest and the GOLF logo on the sleeve. The blue Copa De Golf Track Jacket is $220, with multicolour striped sleeves, the club crest and a GOLF zipper pull.

The retro jerseys are GOLF WANG's own designs rather than the match shirt: a teal short-sleeve jersey ($130) in tonal leopard print, Barça script and a monogram, and a brown long-sleeve one ($165). Around them are track pants ($135), mesh football shorts ($110), a zip-up hoodie in red or black ($150), tees ($60), a beanie ($45), a leopard-print football ($65), socks, a water bottle, a pin and stickers. By the evening of launch day, GOLF WANG's pages said the original stock of the teal jersey and the $60 scarf had sold out; both are on pre-order, the jersey shipping in 12 to 14 weeks and the scarf in five to seven.

Spotify

Separately, 1,899 limited-edition jerseys are being made, a number taken from the year the club was founded. Spotify's announcement doesn't give their price or say exactly where they're sold.

The read

The earlier takeovers were mostly a logo on a shirt. This one works as a GOLF WANG drop in its own right: a full range, sold through GOLF's own stores in Los Angeles, New York, Tokyo, Sydney and London, with the football club as the collaborator and the Nike Swoosh on most of the clothing. The shirt is one piece of a wider package, and two pieces sold through their first stock on launch day.

"There are few stages in the world bigger than El Clásico," GOLF WANG said in the announcement. The rest of the rollout comes on October 24: Copa De Golf in Barcelona, with a headline DJ set from Yung Taco and Barcelona acts Bexnil, Alu, duna and Mushkaa, and the shirt with the GOLF logo added to KONAMI's eFootball game the same day. What Spotify hasn't said yet is when Tyler's short film comes out.