LVMH Opens 71 Locations in 13 Countries for Les Journées Particulières

LVMH opened the sixth edition of Les Journées Particulières on Friday, October 16, and it runs through Sunday, October 18. According to LVMH, 45 of its Maisons are opening 71 locations to the public across 13 countries, 26 of them for the first time and seven of them at night. The theme this year is "At the Source of Dreams": the nature, craft and culture behind a finished object.

Where the doors opened

The first day ranged widely. In Paris, visitors went into Dior's ateliers at 30 Avenue Montaigne from 9am, and at Chaumet's townhouse on Place Vendôme. Louis Vuitton showed its Paris prototype studio, where a designer's drawing first meets material, and its La Fabrique du Temps watchmaking workshop in Switzerland. Loro Piana opened its 8,000-square-metre Knitwear Center of Excellence in Ghemme, Italy, inaugurated last September. Fendi opened its headquarters in Rome's Palazzo della Civiltà Italiana with a look back at ten years of creation, from Karl Lagerfeld to Maria Grazia Chiuri. RIMOWA traced its suitcases from making to repurposing at Ginza Sony Park in Tokyo, and Tiffany & Co. opened The Landmark in New York with nearly forty works by Damien Hirst, Rashid Johnson, Anna Weyant and Daniel Arsham.

LVMH

The launch

The event opened with an evening at La Samaritaine in Paris, led by Antoine Arnault, who launched Les Journées Particulières in 2011. The centrepiece was the LVMH Virtuosos ceremony, which honoured 69 artisans from the group's six business sectors this year. The title, created in 2021, recognises mastery of a craft and the ability to pass it on, and each Virtuoso received a pin designed by Fred, inspired by its Force 10. Berluti, Moynat and Louis Vuitton ran live demonstrations, and the staff jackets for the event were cut from Louis Vuitton leather offcuts and fabrics from Nona Source, the group's resale platform for exceptional materials.

LVMH

A launch in Shanghai ran a few hours earlier, at Louis Vuitton Mansion and Maison LVMH in the Zhangyuan district. LVMH says China is holding its first collective edition of the event, with 15 Maisons together at Maison LVMH.

The read

This is LVMH's own showcase, and it reads like one: the group counts its venues and its artisans, and the public sees what it chooses to open. That is the point. Craft is the argument luxury houses lean on against fast fashion, and a weekend of queues outside Avenue Montaigne turns it into something visitors can see. The 26 first-time venues and a Shanghai collective edition show where the group wants that argument heard next. LVMH has not published attendance figures, and the access rules vary by venue, with some by reservation and others free, subject to availability.