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Brands

Fendi

3 stories · 1 drop

The Roman house Adele and Edoardo Fendi founded in 1925, known for fur, leather goods, the double-F logo and the 1997 Baguette bag. Part of LVMH since 1999, with Maria Grazia Chiuri as chief creative officer since October 2025.

Founded
1925
Founder
Adele and Edoardo Fendi
Based
Rome
Owner
LVMH
Official site
fendi.com

Fendi drops

Apparel

Fendi

Cruise 2027 collection

Fendi news

Key moments

  1. 1925

    Adele and Edoardo Fendi established Fendi in Rome.

  2. 1965

    Karl Lagerfeld joined as Fendi’s first artistic director and created the FF logo.

  3. 1997

    Silvia Venturini Fendi created the Baguette bag.

  4. 2001

    LVMH became Fendi’s majority shareholder.

  5. 2007

    Fendi staged the first fashion show on the Great Wall of China.

  6. 2016

    Fendi staged a runway show at Rome’s Trevi Fountain.

  7. September 2020

    Fendi appointed Kim Jones artistic director of womenswear while he continued designing Dior Men.

  8. October 2025

    Fendi appointed Maria Grazia Chiuri chief creative officer.