Moncler Starts a 'Making Moves' Photo Series With NCT 127's Taeyong in Seoul

Moncler has started a photo series about artists, with Seoul and Taeyong first on the list. Early on Thursday, November 12, at 2am New York time, it posted the series' announcement on Instagram. The caption calls Making Moves in Moncler "an editorial photographic series celebrating pioneering artists from cities around the world who are moving music and culture forward through their creativity." At 5:03am it posted the first installment.

That one is Taeyong, whom Moncler's caption describes as a singer, rapper and frontman of the K-pop group NCT 127. It says he was photographed in Seoul by Allure Korea, that he wears the Moncler Cervino Clusio jacket and the Cervino Carapa vest, and it sends readers to moncler.com for the designs. The post doesn't give prices or say when the pieces are on sale, and it doesn't say which photo shows which piece.

What the photos show

The post has three photos, all of Taeyong. In one he is on a rooftop above a dense city skyline, in a red vest over a black puffer, a red-and-black striped scarf and a knit hat in the same colours, standing on an amplifier. In another he leans into a microphone on a stand, eyes shut, in a glossy dark puffer worn open. In the third he sits on the floor between a microphone stand and a keyboard, in a brown puffer vest over a diamond-patterned jacket, under purple light.

Moncler, photographed by Allure Korea

The caption names a jacket and a vest, and the photos show more than two layers, so the other pieces in the pictures are unnamed. Moncler hasn't said which of them are part of the Cervino line.

Seven more cities

Moncler says the series will go on through "an artistic voyage through Seoul, Milan, Hong Kong, Shanghai, Paris, LA, Tokyo and London". It names no one beyond Taeyong and gives no dates for the rest.

Moncler, photographed by Allure Korea

Our read

Moncler is leaning on music this week. André 3000 fronted its Pioneers in Moncler campaign on Monday, and this series carries the hashtag #PioneersinMoncler, a name that echoes that campaign's. Where that campaign centred on one star, this is a format that can run through eight cities, and the first installment was shot by Allure Korea. What Moncler hasn't said is who the other artists are, whether the other cities will use outside publications too, or what the clothes cost; until it does, the only confirmed facts are Taeyong, the two named pieces and the list of cities.