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Diesel

2 stories

The Italian denim brand Renzo Rosso built, now part of OTB Group. Glenn Martens turned its shows into public spectacles from 2020, and leaves after the September 22, 2026 Milan show.

Founder
Renzo Rosso
Based
Breganze, Italy
Owner
OTB Group
Official site
diesel.com

Diesel news

Key moments

  1. 1978

    Renzo Rosso founded Diesel.

  2. 1985

    Renzo Rosso acquired complete control of Diesel.

  3. 1991

    Diesel launched advertising campaigns built around a global marketing strategy.

  4. 2008

    Diesel launched its contemporary collection, Diesel Black Gold.

  5. 2020

    Glenn Martens became Diesel's creative director.