Helly Hansen and STABRIDGE Revisit the '90s New York Sailing Jacket, Out November 14

Helly Hansen has made a sailing set with STABRIDGE, the in-house label of the Apartment, the Kichijoji, Tokyo, select shop built around 1990s New York culture. Goldwin, which publishes Helly Hansen's Japan site, announced it on Sunday, November 8, at 8pm Japan time, and the Apartment posted the campaign on Instagram within seconds of it. It goes on sale on Saturday, November 14, at HELLY HANSEN Harajuku from 10am and at the Apartment GREEN from noon, according to Helly Hansen's Japan site; those are the two shops Goldwin's release lists, and Helly Hansen says it won't be sold on the Goldwin Online Store.

There are three pieces, all in the same camouflage. The HH Stabridge Sailing Jacket, ¥69,300 including tax in M, L and XL, is an oversized jacket based on an archive sailing jacket from the Apartment's own collection: ivory panels in a cotton and nylon blend, woodland camo panels in a ripstop woven with reflective thread, fleece inside the high neck, a waterproof flash-yellow hood packed into the collar, the old Helly Hansen logo embroidered on the chest, twin sails on the sleeve, a SOLAS reflective patch and STABRIDGE embroidered at the collar.

the Apartment, photographed by Sam McKenna

The HH Stabridge Sailing Pants, ¥59,400 in M, L and XL, are cut from the same reflective camo ripstop, with double knees, fleece-lined hand-warmer pockets, waist adjusters and custom jacquard shoulder straps woven with the STABRIDGE logo. The third piece is the HH Stabridge Sailing Bear, ¥19,800, a limited teddy bear dressed in the full set, sold in its own box.

the Apartment, photographed by Sam McKenna

Why a sailing jacket

Goldwin's release tells the history itself. Helly Hansen started in 1877 in Moss, Norway, making oilskin gear for sailors, and between the late 1980s and early 1990s its waterproof jackets crossed into New York street style and Black music culture: expensive gear made for a well-off sport, they caught the eye of rappers, including artists on Loud Records, and worn as a sign of success. The Apartment's campaign, shot by Sam McKenna with creative direction and styling by POST VSOP, gives a shout-out to POST and Meyhem Lauren.

the Apartment, photographed by Sam McKenna

Our read

This collaboration leans on the reason a sailing jacket ended up in hip-hop in the first place, and the jacket is based on an archive piece from the Apartment's own collection, which gives it a claim to the era beyond the logo. With two shops listed and no sale on Goldwin's online store, it's a small release. What hasn't been said: how many are made, whether any other stockist gets it (Helly Hansen's page also refers in general to the brand's stockists), and whether the Apartment's own online store will carry any.