Diesel Makes a ¥15,400 Tee for Adam Powell's First Solo Show, Out November 13

By J. Fresh·Nov 8, 2026, 4:25 PM ET·Diesel

Key details

Product: DIESEL x Adam Powell T-shirt, sizes XS to XXL
Price: ¥15,400 including tax
Release: Friday, November 13, 2026, from 6pm JST (Diesel says it may change)
Where: DIESEL SHIBUYA and Diesel's official online store (diesel.co.jp)
Exhibition: The DESERT is a CIRCLE, Diesel Art Gallery, November 14, 2026 to January 11, 2027, free

Diesel has made a T-shirt with the photographer Adam Powell to go with his first solo exhibition, The DESERT is a CIRCLE, which opens at the Diesel Art Gallery in Shibuya on Saturday, November 14. The tee goes on sale the evening before, Friday, November 13, from 6pm Japan time, timed to the show's opening reception, at DIESEL SHIBUYA and on Diesel's official online store. It's ¥15,400 including tax, in sizes XS to XXL. Diesel notes the release date is subject to change.

Diesel's page for the show pictures it two ways: a white tee carrying a photo seen through a spiral of barbed wire, and a black one printed with a flock of birds lifting off a roof, each lettered with the show's title in red. Diesel says the images are illustrative and the final product may differ, and the page names sizes but no colours. The gallery says T-shirts and other merchandise made with Diesel will also be sold at the exhibition, but it hasn't listed the other items.

A black Diesel T-shirt with a red Diesel tab at the neck and a photo print on the chest of a flock of black birds rising over the roof of a brick house, with The Desert is a Circle in red letters across it

The show

The DESERT is a CIRCLE runs from November 14, 2026 to January 11, 2027 at the gallery in the basement of DIESEL SHIBUYA, in the cocoti building, open 11:30am to 8pm with free entry. The gallery describes it as a journey across the desert through empty landscapes, highways and motels, a different motel room each night, with Powell turning up now and then in his own pictures as a lone figure, and no clear beginning or end.

A photograph by Adam Powell, shown upside down: a person in a white tank top and dark trousers standing on gravel ground under a blue sky, with a rippled reflection of the figure and the scene in a puddle filling the other half of the frame

Who Adam Powell is

Powell is from Essex, England, and works in New York. The gallery's biography says his personal work moves between photographs he observes and photographs he stages, around time, repetition, commerce and Americana, with self-portraits a regular part of it. His commissions run through music and fashion: projects for Blood Orange, Water From Your Eyes and Kerwin Frost, and work for Diesel, Salomon, Highsnobiety, i-D, PAPER Magazine and SSENSE. The selected works on the page include an album cover for Cameron Winter and an entry for Diesel labelled For Successful Living, the brand's own tagline.

A photograph by Adam Powell of a flock of black birds filling a grey sky over the roof of a single-storey brick and cream house, with dry brush in front of it and utility boxes on the wall

Our read

We read this as the gallery backing someone already in Diesel's orbit: the biography lists work for Diesel, and his first solo show lands in the brand's own building, with a tee that goes on sale at the opening reception, a day before the public run starts. For a photographer whose listed work runs through music, fashion and magazines, a solo show is a first. The open questions: whether the online store ships the tee outside Japan, what the rest of the merchandise is, and whether the show travels after January 11.