Image: Louis Vuitton Malletier / Ethan James Green

Louis Vuitton Takes Its Cruise 2027 Campaign Back to the Frick With Chase Infiniti and Alysa Liu

By J. Fresh·Nov 11, 2026, 6:58 AM ET·Louis Vuitton

Key details

Campaign: Louis Vuitton Women's Cruise 2027
Location: The Frick Collection, New York
Photographer: Ethan James Green
Cast: Chase Infiniti, Alysa Liu, Giulia Maenza and Amiah Miller
Collection release: Some stores since November 6; the rest and louisvuitton.com from Friday, November 13, 2026, per Louis Vuitton Japan

Louis Vuitton has gone back to the Frick Collection for the campaign of Nicolas Ghesquière's Cruise 2027 collection, the one he showed in the New York museum in May. Ethan James Green photographed it in the Frick's galleries, and the cast is two of the house's ambassadors, Chase Infiniti and Alysa Liu, with the actresses Giulia Maenza and Amiah Miller. Complex ran the images on Monday, November 9; Louis Vuitton Japan put out its release on Tuesday, November 10.

Louis Vuitton frames it as a journey through the Frick's art rather than to a destination: the women move through its library, galleries and salons, set against gilt frames, wood-panelled rooms and classical paintings. Ghesquière's line in the release is that the campaign carries on the collection's story of two cities, Paris and New York, and the mix of tradition and modernity in it.

A woman in a white and black leather jacket with studded, scalloped black panels and a leopard-print belt, carrying a white top-handle bag covered in colourful patches, beside a tapestry chair

The release walks through the looks. Liu wears a leather wrap jacket with Art Deco details; there is also a black-and-white Art Deco leather ensemble with silver accents, an all-black leather look and sharp tailoring, which the house sets against the museum's Gilded Age rooms. The colour comes from Maenza's red V-neck cardigan and two-tone denim, from sheer knits and midi skirts in teal and green, from purple touches on a bodysuit and on a Papillon Trunk bag, and from the cyan guipure-trimmed skirt Miller wears. Infiniti's look is a balloon-sleeve dress in a floral print, which Complex says is one of two she models.

A woman with curly blonde hair lying on a carved wooden sofa under a large gilt-framed harbour painting, in a sheer top and a pale yellow-green pleated skirt, with black ankle boots and a small black bag

The bags get the same billing as the clothes. Louis Vuitton names its new Highline bag, a colourful Speedy Bandoulière 30 Soft, a beige Multipass and the Side Trunk, along with metallic Licorice sneaker boots.

A woman in a black leather jacket and black leather trousers lying on a carpet in a panelled room, a tan suede shoulder bag with a gold chain strap beside her

According to Louis Vuitton Japan, the collection has been in some Louis Vuitton stores since November 6 and goes into the rest of its stores and on louisvuitton.com on Friday, November 13. Complex gives the same November 13 launch. Neither gives prices for the campaign pieces, and as of Wednesday morning Louis Vuitton's main Instagram account hadn't posted the campaign.

A woman in a brown wide-brimmed felt hat and a textured tan leather coat, a white shoulder bag with colourful patches on her shoulder, in front of a gilt-framed painting and a cream panelled door

Our read

Putting the campaign in the rooms where the show happened matters more here than usual. The Frick has carried this collection from the start: the May show opened with the Keith Haring-drawn suitcase Louis Vuitton bought at auction in 2020, whose drawings the house has since printed onto its Keith Haring Artycapucines bags, and the campaign now sets each look against the museum's rooms. Going back keeps the story in one place, six months on, as the pieces reach the shops.

The cast says where the house is pointing. Infiniti, whom Complex calls the breakout star of One Battle After Another, and Liu are both Louis Vuitton ambassadors, and building a New York campaign on them reads as a pitch to a younger American audience, in the city the collection was shown in. The Highline is the product to watch: it is the one new bag the house names, and the release doesn't say what it costs.