Miu Miu's Holiday 2026 Campaign Puts Gigi Hadid and Six Others Under a Christmas Tree

Miu Miu released its Holiday 2026 campaign on October 26, a film by Emilie Blichfeldt and a series of portraits shot by Tina Barney, and spent the next day putting out more of the stills. The house describes the campaign as a cast "immersed in a seasonal dream" and posted the collection with the line that it "unfolds like a festive dream". It names Miuccia Prada as creative director, Christopher Simmonds as art director and Lotta Volkova as stylist, and credits Emilie Blichfeldt with the film.

Seven people are in it. Miu Miu's film post tags Gigi Hadid, Louisa Jacobson, XiaoWen Ju, Georgia Martin and Momo among them, and Hypebae and DSCENE name the other two as Crystal Fish (as they spell it) and Nyla Singleton. The setting is a grand townhouse with wood panelling, a library and a decorated tree, which Hypebae calls an uptown fairytale, and the house adds that an animal welfare monitor from the American Humane Society was on set for the animals.

Miu Miu

The clothes

Miu Miu's posts show schoolroom tailoring dressed up for the season. Hadid wears an oversized charcoal blazer and trousers over a brown knit vest and a pale blue shirt left unhemmed at the bottom, with the Miu Miu waistband showing, and carries a plush white rabbit in a printed scarf with two white ducks behind her. Momo is in a cropped navy cardigan, a pleated skirt with buckled straps and a red leather top-handle bag. XiaoWen Ju wears a yellow cardigan embroidered with pearls and flowers over a pale gold bow-front dress, with a cream quilted shoulder bag.

Miu Miu

Hypebae and DSCENE, which describe the wider collection, list upcycled knitwear, embroidered silk dresses, sequined bralettes, loafers and ballet flats, and bags including the Beau, Vivant, Arcadie and Wander. They also note plush bears, rabbits and other animals made for the campaign. Miu Miu's posts give no release date or prices for any of it, only "Discover the full collection via link in bio".

Our read

The plush animals are the detail to watch. Holiday is the season when a house sells small, giftable things, and a toy rabbit holding a scarf is easier to hand over than a handbag; Miu Miu has made them part of the picture instead of leaving them out of the picture. It's also a very different Christmas from the one Prada put out a day later, a hand-drawn cartoon, though Miuccia Prada is creative director of both houses. Miu Miu's is warm, domestic and photographed, with an ensemble cast. We don't know yet which pieces in the pictures are for sale or what they cost.