Oakley and Metalwood Studio Etch Brogues Onto SCAR Lenses for a Golf Capsule, Out November 12

Oakley has made a golf capsule with Metalwood Studio, the golf label founded by Cole Young. Oakley announced it on Monday, November 9, and it goes on sale on Thursday, November 12, on Metalwood's site and Oakley.com, with an in-store release at select Oakley stores. Oakley's release gives the time as 5pm PDT, but the Pacific coast is on standard time by then: that's 8pm ET if Oakley means 5pm in California, and 7pm ET if it means PDT to the letter. Oakley hasn't given prices.

The eyewear is the headline. The SCAR is a lightweight O-Matter frame with a metal hinge and low-light Prizm lenses, and Metalwood has laser-etched a brogue pattern onto those lenses. Oakley's release ties the pattern to vintage golf shoes, its own TUXEDO golf shoes from the early 2000s among them. The second pair, the Plantaris SQ, comes in Trans Dark Grey with Prizm Bronze lenses, Metalwood's wordmark etched into the lens, and its own box and cloth.

Oakley

The clothes run head to toe. The Icon Jacket and Icon Pant are panelled with reflective piping and custom hardware, and there's a Longsleeve Knit in poly-stretch fleece. Two polos follow: the Perforated Polo, perforated where you sweat, and the C1 Polo, on what Oakley calls its best-selling C1 collar. Then come an enzyme-washed Spike Ellipse T-Shirt and a Wingtip Dad Cap in Pitch Black and Pebble, perforated in a brogue pattern. A jacquard Crew Sock rounds it out. Oakley counts ten pieces and two pairs of sunglasses, though its release names the eight above.

Oakley

Both sides talk about the archive. Kelly Wenrick, an Oakley senior designer, says the collaboration "is inspired by each brand's take on archival golf history, with Metalwood's 'Tired Technology' and Oakley counter culture." Young says: "Golf has always had a rich visual language, and Oakley's archive is some of the best of it." He adds: "We pulled from that history without making a throwback, and the result is a collection for anyone who wants to show up to the course as themselves."

Oakley

Our read

Golf has become one of the busiest corners of menswear, and most of what's sold as golf style is a polo with a new logo. This one has a better idea: take Oakley's own sports archive and run it through a small label whose founder says it's for "anyone who wants to show up to the course as themselves." The brogue lens is the detail that sells it, a dress-shoe pattern from the clubhouse etched onto a lightweight sport frame. The photos make the point too: a pebble beach and pale rocks, not a fairway. What Oakley doesn't say yet is the price, or how limited "limited-edition" is.