Gap

5 stories · 2 drops

Donald and Doris Fisher opened the first Gap on Ocean Avenue in San Francisco in 1969. Gap Inc. now also runs Old Navy, Banana Republic and Athleta, and Gap itself has been running a steady line of collaborations.

Founded: 1969
Founder: Donald and Doris Fisher
Based: San Francisco
Owner: Gap Inc.
Official site: gap.com

Gap drops

Apparel

Gap x Victoria Beckham

Fall/Winter 2026 collection

Oct 23, 2026

Apparel

Gap

Hoodie Day artist Logo Hoodies

Oct 15, 2026

Gap news

Fashion

Ralph Lauren Wins Menswear for a Third Time and Rachel Scott Takes Womenswear Again at the 2026 CFDA Awards

💬Nov 3, 2026

Fashion

Gap's First 'Fashiontainment' Bet Is a Boy Band, a Docuseries and a Mall Tour

💬Updated Oct 31, 2026

Fashion

Gap and Victoria Beckham's Second Collection Lands October 23: 37 Pieces From $28 to $368

💬Oct 22, 2026

Fashion

Gap Gives Five Designers Its Arch Logo Hoodie for Hoodie Day, at $118 Each

💬Oct 16, 2026

Fashion

Gap and A.P.C. Are Betting Mall-Store Prices Can Still Feel Like Paris

💬Sep 16, 2026

Key moments

1969
Don and Doris Fisher opened the first Gap store in San Francisco, selling Levi’s jeans, records and tapes.
1974
Gap introduced its first own-label products.
1988
Gap introduced its blue-square logo.
1993
Gap launched the Who Wore Khakis advertising campaign.
2003
Madonna and Missy Elliott appeared together in Gap’s fall commercial promoting corduroys and blue jeans.
2021
Yeezy Gap released the Round Jacket, the collaboration’s first product.
October 2022
Gap shut YeezyGap.com and announced the removal of Yeezy Gap products after the partnership ended in September.