Gucci

5 stories

The Florence house Guccio Gucci started with his first store in 1921, known for the Bamboo bag (1947), the Horsebit loafer, the Jackie bag, the double-G logo and the green-and-red web stripe. Tom Ford became its first creative director in 1994, Kering has owned it since 1999, and Demna has been artistic director since 2025.

Founded: 1921
Founder: Guccio Gucci
Based: Florence
Owner: Kering (since 1999)
Official site: gucci.com

Gucci news

Music

Gucci's Holiday Film Puts Mariah Carey in a Butterfly Collection, Directed by Harmony Korine

💬Nov 2, 2026

Fashion

Gucci Opens Its Avenue Montaigne Flagship in Paris, the First Store Built on Demna's Store Show Set

💬Oct 30, 2026

Fashion

Prada Tops the Lyst Index Again in Q3 2026, Led by the Wish Pouch

💬Oct 28, 2026

Fashion

Demna Built Gucci an Actual Store for the Runway Show He's Calling Entirely His Own

💬Sep 25, 2026

Fashion

The Houses Swapped Designers. Streetwear Should Be Watching.

💬Aug 3, 2026

Key moments

1921
Guccio Gucci founded his namesake house and opened its first store in Florence.
1947
Gucci created its bamboo-handled handbag.
1953
Gucci launched the Horsebit loafer and opened its first New York store.
1966
Gucci created the Flora silk scarf for Princess Grace of Monaco.
1994
Gucci appointed Tom Ford creative director.
1999
PPR purchased a 42 percent stake in Gucci Group.
January 2015
Gucci appointed Alessandro Michele creative director, responsible for all collections and the brand image.
March 2025
Gucci named Demna artistic director, announcing that he would begin in July.