Bottega Veneta Weaves the Moomins Into Intrecciato, First at Isetan Shinjuku November 11

Bottega Veneta has put the Moomins into Intrecciato. The house's page for the collection calls it an exclusive collection with Tove Jansson's Moomin, and every store it names is in Japan: it is shown first, and only, at a pop-up at Isetan Shinjuku on November 11, then arrives at Bottega's Ginza, Omotesando and Umeda Hankyu stores, and online, on November 18. The page reads the same on Bottega's US site, Japanese stores and all.

Bottega lists what's in it in one line: leather charms, everyday essentials, and bags such as the Andiamo and Campana. Moomin motifs, it says, find new expression in Intrecciato, in what the page calls "hues drawn directly from Jansson's illustrated scenes." The two bags it shows are woven in a red-and-white zigzag: a structured top-handle bag closed with a gold knot, and a soft pouch gathered on a red drawstring.

Image: Bottega Veneta

Image: Bottega Veneta

The campaign picture is the charm. A small Moomin, woven from white leather cord, hangs from the strap of a white Intrecciato bag in a red-and-white striped apron, holding a tiny black handbag: Moominmamma's outfit. The page's video opens on a drawing of a Moomin in a garden of oversized flowers, a small red-and-white woven bag over its shoulder.

Image: Bottega Veneta

Jansson's Moomins first appeared in 1945, and she worked them through novels, picture books and comic strips. Bottega's pitch is that her characters' idea of being yourself fits its own craft philosophy, and that its leatherwork turns the comic strips into something you can touch.

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The striped apron is the brief in one picture: the red and white of Moominmamma's apron is the red and white of the bags, so the weave does the work a printed character would do anywhere else. It's another light touch from Louise Trotter's Bottega, which has spent this autumn back on Instagram and putting Julianne Moore in an alpine disco.

Bottega's page gives no prices, but Japan's fashion press published them from the house's announcement: Fashionsnap counts 23 pieces, from a ¥24,200 Moomin and Little My clip and charms at ¥159,500 to ¥247,500 up to a ¥1,023,000 Large Pinacoteca, a ¥1,584,000 Small Cabat printed with the cover of Comet in Moominland, and a ¥1,870,000 Snufkin mascot; Fashion Press has the Moomin charm at ¥187,000 and the Small Andiamo at ¥946,000. What isn't clear is which online store the November 18 date covers. The product pages behind the two bags on Bottega's page weren't live on Saturday, and the only stores Bottega names, on either site, are its three Japanese ones.