Jung Kook Fronts Calvin Klein's Holiday Campaign With a 32-Item Edit of His Picks

Calvin Klein's holiday campaign belongs to Jung Kook. The brand posted it on Monday morning, November 9, as Jung Kook's Edit: a selection of Calvin Klein staples the BTS singer picked and styled for the season, now on its own page on calvinklein.com, titled Jung Kook Unwraps the Icons. A short film on Calvin Klein's Instagram puts it in one line: five looks, one icon, Jung Kook styling five holiday moments.

The clothes are the brand's denim and basics rather than anything made for him. In Calvin Klein's posts he wears a black leather jacket over a white tee and straight jeans, a monogram tee over a long-sleeve layer, a dark denim jacket with the collar turned up, and a marled polo sweater with the 90s Straight Jean, which the caption files under refined comfort. WWD reports that the holiday collection pairs the Barrel and '90s Straight jeans with marled sweaters and crewnecks, and puts aviator, leather and motorcycle jackets with the Baggy Jean.

Calvin Klein

The US page lists 32 items and shows 16 of them, from $49 to $499. Among them: a $499 leather collared jacket and a $499 suede leather zip jacket, a $189 denim motorcycle jacket, a $149 Ultra Soft Touch aviator jacket and a $109 Classic Trucker Jacket; a $155 merino wool crewneck and a $169 cotton wool stitch pullover; 90s Straight Jeans at $99 and $119 and a $129 Ultra Soft Touch pair; and tees from $49 for the Leather Wash Crewneck to $59 for the Monogram Relaxed T-Shirt and $69 for a script logo graphic tee.

According to WWD, the campaign was directed and photographed by Alasdair McLellan and is built on unboxings, gifting moments, dressing rituals and styling challenges, and it launched globally on Monday in Calvin Klein's stores, online, on social and on out-of-home placements. In remarks WWD carries, Jung Kook says he keeps coming back to Calvin Klein's denim and had fun restyling its best-known fits for the season. He has been a global ambassador for the brand since March 2023.

Our read

A week after it put Jude Bellingham in its underwear (our story), Calvin Klein is using Jung Kook differently from May, when it sold Jung Kook for Calvin Klein, a 20-style capsule with its own CKJK branding that WWD called his first fashion collaboration. This time there's no new label: it's a styled page of Calvin Klein's own denim and holiday pieces, which turns a member of BTS into a gift guide and keeps the price of entry at a $49 tee. What the edit doesn't say is how much of it reaches each market at these prices; the figures here are Calvin Klein's US ones.