Chloé Casts Claudia Schiffer in Its After-Dark Festive 2026 Campaign, Photographed by David Sims

Chloé has put Claudia Schiffer at the centre of its festive campaign, photographed by David Sims under creative director Chemena Kamali. The house announced it on chloe.com on Monday, November 2, calling Schiffer a Friend of the House, and says the collection will be in Chloé boutiques and on chloe.com from early November 2026.

Chloé pitches it as the house at night, a "cinematic after-dark atmosphere" built on "rich textures, sensual silhouettes and luminous accents". Kamali puts it in her own words on the campaign page: "I wanted to explore a more nocturnal expression of the Chloé woman, with a cinematic aura that feels spontaneous, sensual and a little mysterious. Claudia brings this vision to life through her natural presence, distinctive character and enduring allure, adding a sense of intimacy to the campaign."

Chloé

The pictures do what the copy says. Schiffer lies across a black velvet sofa in a champagne satin slip with black lace at the bust, a black leather bag with a brass padlock at her side. In another, a collar of long gold drops stands in for a top over dark, wide-leg jeans. A third has her in a black velvet jacket, tie-neck blouse and trousers, all flecked with gold, on wooden platform sandals, a gold metal clutch in hand.

Chloé

Chloé's Instagram credits Elodie David with the styling and Paul Hanlon with the hair. The house hasn't named the pieces or given prices for the festive collection on its campaign page.

Our read

Schiffer was already in Kamali's orbit: she watched Chloé's Summer 2027 show from the front row on October 1, Interview reported. That show came with notes signed "Forever Chloé. Love, Chemena", which The Daily Front Row read as a possible goodbye, given the rumour that Kamali would take over at Saint Laurent after Anthony Vaccarello's exit. A month later she is signing Chloé's holiday campaign as its creative director, and we've found nothing from Chloé, Richemont, Kering or Saint Laurent about a move. The campaign doesn't settle the rumour either way; it does show Chloé still crediting Kamali as creative director as of November 2.

Interview credited Kamali with staying true to Chloé's "romantically bohemian house codes" even as her Summer 2027 show turned sexier. This campaign takes that further, into velvet, satin and gold at night, built around a familiar face rather than a new one.