OVO's Winter 01 Collection Is Sweater Fleece, Microfleece and Nordic Knits, Out Now

OVO has the first part of its winter out. Winter 01 went on sale on Friday, November 6, in OVO's stores and online, after a Thursday teaser that put it plainly: "Clocks back. Cold season. Winter 01." OVO's page for it is just as short. Shorter days, colder air, and mid-layers for the change of season: sweater fleece with rib panels, colour-blocked microfleece, Nordic knits and a reflective-knit balaclava for the early dark.

Those four are easy to find in OVO's shop, all added the same morning. The sweater fleece comes as a $198 crewneck, a $228 quarter-zip hoodie and $198 sweatpants, in Heather Grey or Black Heather Grey. The microfleece is a $218 jacket and $178 sweatpants in Sandstone or Black Coco, and a $198 hoodie in Black Coco or Mosaic Blue. The Nordic Crewneck Sweater is $248 in cream or white, and the Reflective Balaclava $98 in black.

OVO

The campaign is shot in front of Toronto, or a printed version of it: a blue backdrop of towers with the CN Tower standing over every frame. The models wear puffers, a plaid zip jacket, heavy knits and owl-logo tees with them. OVO's shop added more than the four headline pieces that morning, among them a $178 Buffalo Plaid Shirt, $198 Aviator Pants and tees from $68, but OVO's page doesn't say which of those it counts as Winter 01, and the puffers in the photos aren't in the shop.

OVO

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OVO has spent the autumn on tie-ins: the NHL's Original 6 at the end of October, a Halloween collection with The Exorcist before that. Winter 01 is the other side of the business, the house line, and it's priced like it, with nothing in those four over $248. Calling it 01 says there's more to come; OVO hasn't said when, or whether the puffers it shot are in the next part.