Drake's Better World Fragrance House Makes DOSAYDO for OVO, Out on His 40th Birthday

Drake's two companies have made something together. October's Very Own posted on October 23 that a fragrance from Better World Fragrance House, the scent label Drake started in 2021, would be available on October 24, exclusively at OVO. OVO's image names it DOSAYDO, and the same day Better World's own account posted photos of a dinner, "an invitation into the world of DOSAYDO in association with" OVO. October 24 is also Drake's 40th birthday.

OVO's announcement is a single image: a round, dark red glass bottle seated in a translucent red block with DOSAYDO on its face, under Better World's name and "by Drake". Neither brand's posts give a price, a size, the notes or a list of stores, and both brands' online shops refused our requests this morning, so it isn't clear yet whether it sells online, in OVO's shops or both.

Better World Fragrance House

From candles to an OVO exclusive

Better World started with candles. Ahead of its online shop opening in May 2021, W Magazine reported that the first five scents would include Carby Musk, Williamsburg Sleepover and Muskoka, sold at betterworldfragrancehouse.co. It has since moved into eau de parfum: Summer Mink reached Australia in January as an exclusive at the department store Myer, in 100ml and 30ml bottles, according to Boss Hunting. This month the label has been running Scent Sessions in Toronto, which its posts from October 17 and 19 describe as a way for guests to discover the house and "create a scent memory uniquely their own".

Our read: the choice of shop says what DOSAYDO is for. In Australia, Summer Mink went out through Myer, a department store, where a fragrance has to sell to people who walk past it. Putting DOSAYDO only in OVO, on the day Drake turned 40, makes it part of the label instead, sold to the people who already buy the owl. It lands a day after OVO's women's collection, in a week the label has spent widening what it sells.

Better World Fragrance House

What's still open

Better World's post shows the dinner, a long lit table with reserved place cards and a row of the round bottles on a shelf, but doesn't say where or when it was held. The price, the scent itself and whether DOSAYDO stays an OVO exclusive or later joins Better World's own shop are all still to be announced. We'll add them when either brand posts them.