Spotify Marks 10 Years in Japan With ZOZOVILLA Merch for Its December Tokyo Show

Spotify is marking ten years in Japan with a concert, and the merch goes on pre-order first. ZOZO announced on Tuesday that its ZOZOVILLA shop is taking pre-orders for four pieces made with Spotify On Stage Tokyo 2026 -10th Anniversary Special-, the show Spotify is putting on at Tokyo Garden Theater on Sunday, December 20. Pre-orders opened at noon Japan time on November 10 and close at 11:59pm on Sunday, November 15.

Three of the pieces carry the logos of the night's five acts on the back: Aina the End, XG, STUTS, Macaroni Empitsu and M!LK. That's a tee in two colours at ¥4,950, a long-sleeve tee at ¥5,940 and a hoodie at ¥6,600, prices including tax. The fourth is an XG long-sleeve tee, also ¥5,940, with a large XG image on it. ZOZO says the pieces ship in mid-December, timed to arrive before the show, and that they'll be sold as the event's official merch at the venue on the night too. Its pictures of the pieces are marked as illustrations.

ZOZO

The detail worth noticing is on the front. Every piece has a Spotify Code printed on it, the scannable bar that opens something in the app. Scan one of the three lineup pieces and it opens the event's playlist; scan the XG tee and it opens "DEPENDS", which ZOZO's release calls XG's new song. Spotify Japan had "DEPENDS" in its Viral Hits Japan update on Instagram on November 9.

The show itself is Spotify's look back at 2026 and at its first decade in the country. Spotify launched in Japan in the autumn of 2016, and ZOZO's release says the night is meant to honour the artists close to Spotify, the fans behind them and the music industry. Spotify Japan marked the anniversary on Instagram on Tuesday with a 100-song playlist covering the ten years.

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Tour merch usually just advertises the band. Putting a Spotify Code on the chest makes the shirt a way back into the app, which is the point for a streaming service selling clothes. It's the same idea as the Clásico in October, when Spotify handed its FC Barcelona shirt spot to GOLF WANG and a GOLF WANG collection went on sale around it: either way, Spotify's name ends up on clothes people choose to wear. The bill is broad: a solo singer, a girl group, a producer, a rock band and a boy group, with STUTS also booked for BEAMS PARK in February. ZOZO's release doesn't say whether ZOZOVILLA ships outside Japan, what the second tee colour is, or how tickets for the show are sold.