Latto, Metro Boomin and Summer Walker Front True Religion's Diamond District-Inspired Holiday Campaign

True Religion's holiday campaign is a music casting. "The Gift Worth Going All In For", which the brand released on Tuesday, November 3, stars Latto, Metro Boomin and Summer Walker in a film set in what True Religion calls a Diamond District-inspired world of jewellery counters, gold and ice, where the thing everyone wants turns out to be the jeans. The brand had teased it on Instagram the day before; the film and the Holiday 2026 collection went live together.

Each gets a role. In True Religion's words, Latto is the showstopper, Metro Boomin the mastermind and Summer Walker the rule breaker. On the brand's Instagram, Latto wears light flared jeans with a black leather jacket with embroidered patches, Metro Boomin a tan jacket and trousers with a white headwrap, and Summer Walker black leather trousers and a cropped jacket with fur cuffs.

True Religion

"This holiday, True Religion jeans are the gift worth their weight in gold," Kristen D'Arcy, True Religion's chief marketing officer, said in the release.

The collection

The clothes come in three deliveries. The first, "Texture Takes Over", is furry textures, leopard print, sherpa, velour, sweater knits and matching sets with crystal accents. The second, "Crystal After Dark", is built around black denim, with crystals across jeans, tees, flannels and sportswear, plus chains and oversized cuts. After that, the palette turns to fresh colour and lighter denim for the New Year. Running through the season are "Famous Denim", the brand's best-known fits with statement stitching and new washes, and "The Cozy Shop" of sets in sherpa, velour, fleece, bouclé and satin. True Religion hasn't given delivery dates or prices; the collection is on its site now.

Our read

True Religion is treating music as its marketing plan rather than a one-off: three artists with their own audiences, a film made for Instagram, and a store events series, True on Tour, that puts local artists on stage in its shops, with a Houston date on November 12. The collection splits the season in two: cosy sherpa, velour and knits first, then a second delivery, Crystal After Dark, aimed squarely at nights out.