Burberry Throws a Christmas House Party at Longleat, Directed by Harmony Korine, for Its 170th

Burberry's holiday campaign is a party, and Harmony Korine is behind the camera. "Wrapped in Burberry: Celebrating 170 Years", which the house announced on Tuesday, November 3, is a film set at Longleat House in Wiltshire, the seat of the Marquess of Bath, where Pierce Brosnan and Fiona Shaw host a traditional British Christmas gathering. The guests are Cara Delevingne, Dylan Brosnan, Dwyane Wade, Gabrielle Union, Kim Min-ha, Nico Parker and Wu Lei.

"We wanted to celebrate 170 years of Burberry with a proper party. Family, friends, great gifts and everyone dressed up," Daniel Lee, Burberry's chief creative officer, said in the house's announcement. Burberry posted the film on Instagram on Tuesday, and on Wednesday it followed with a set of photos of Wu Lei, one of its brand ambassadors, in a navy and green check jacket.

Burberry

What's in the gifting

The product story is cashmere. The Kensington trench comes in a lightweight brushed cashmere, in colours from ivory white, black, navy and camel to bouquet pink, alongside cashmere capes with shearling collars or leather trims and sweaters with Knight embroidery. The House Check cashmere scarf, made in Scotland, runs to more than 40 colours, including a new Blackwatch Check. Bags come in new textures, the Horseshoe in check bouclé and vanity cases in velvet, and menswear gets City Check bags, wallets and a briefcase in iron grey.

Smythson is in it too. Burberry calls it the first time the two British houses have worked together: leather notebooks and folding chess and backgammon sets made for travel, in colours that include archive beige, currant red, black and forest green. The pieces launched in October, so the festive campaign is their wider push rather than their debut. There are gifts for dogs as well, knitted check sweaters, check bandanas and a blanket printed with the Burberry Knight, and a free embroidery service puts up to five initials or symbols on a scarf or sweater.

Burberry

In stores, the windows recreate a country house, with check curtains, oversized books, armchairs, trees and Thomas Bears, and a Cashmere Shop gathers the scarves, knitwear and outerwear in one place.

Our read

Burberry's 170th has been a year of British set pieces: anniversary portraits in September, a Spring 2027 show built with Celia Birtwell and, this week, a capsule with Palace for Palace's new London shop. A country-house Christmas is the most literal version of that, and handing it to Korine, the director of Spring Breakers, is the bet that keeps it from reading like a heritage brochure. The product underneath is plain: cashmere, scarves and gifts, with Smythson as the one new name, and a cast that mixes film, fashion and sport so the same party reaches very different audiences.