adidas
6 stories · 3 drops
Adi Dassler registered adidas in 1949 after splitting with his brother Rudolf, who started Puma; the two had made shoes together in Herzogenaurach since 1924. The three stripes, bought from Karhu in 1952, are its mark, its first apparel was the 1967 Franz Beckenbauer tracksuit, and adidas Originals carries its earlier designs. Fashion partners have included Yohji Yamamoto on Y-3, Stella McCartney, Raf Simons and Pharrell Williams.
- Founded
- 1949
- Founder
- Adolf Dassler
- Based
- Herzogenaurach, Germany
- Official site
- adidas.com
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Key moments
August 1949
Adi Dassler registered adidas in Herzogenaurach.
1950
adidas launched the Samba as a football boot for icy and snowy pitches.
1967
adidas introduced its first apparel product, the Franz Beckenbauer tracksuit.
1972
adidas introduced the Trefoil logo.
1986
Run-D.M.C. partnered with adidas after releasing My Adidas.
October 2002
adidas and Yohji Yamamoto presented the first Y-3 collection at Paris Fashion Week.
February 2015
adidas and Kanye West launched the Yeezy Boost 750, their first collaborative product, alongside the Yeezy Season 1 presentation.
October 2022
adidas ended its partnership with Ye and stopped Yeezy production after his antisemitic comments.