Max Mara's 75th-Anniversary Exhibition "The Max!" Opens in Tokyo, Through November 9
Key details
- Exhibition
- The Max!
- Dates
- Tuesday, November 3 to Monday, November 9, 2026
- Where
- Ginza Sony Park, 5-3-1 Ginza, Chuo-ku, Tokyo
- Hours
- 11am to 8pm, last entry 7:30pm
- Curators
- Olivier Saillard, with Gaël Mamine
Max Mara is marking 75 years with a short, coat-heavy exhibition in Tokyo. "The Max!" opened to the public at Ginza Sony Park on Tuesday, November 3, a public holiday in Japan, and runs until Monday, November 9, from 11am to 8pm each day, with last entry at 7:30pm. Olivier Saillard curated it, with Gaël Mamine as associate curator.
The idea, in Max Mara's words, is a "LIVING ARCHIVE": an archive treated as something that carries the house's knowledge and techniques forward rather than a store room. In practice that means archive pieces and the brand's best-known coats, shown alongside displays on how the clothes are made, according to Max Mara Japan's release. The photos the house has posted show camel coats hung on steel shelving and wooden pallets, a teal suit in a crate-like case, and a wall of camel-coloured thread.
What's there besides the archive
The release lists workshops and a gift shop stocked with limited items sold only at the exhibition. It doesn't give their prices, or say whether entry is ticketed. Max Mara was founded in 1951, and the release frames the exhibition around the tailoring tradition, innovation and aesthetic it has built since.
The house held an opening reception on Monday, November 2, the night before the public opening. Max Mara Japan names 13 guests, among them the kabuki actor Ichikawa Somegoro, Tsubasa Honda, Rola, Hikari Mori, the actor Non, and EJ and FUMA of the group &TEAM.
Our read
Seven days is a short run for a 75th-anniversary show, and that's the point: it's built like a pop-up as much as a museum piece, with a gift shop of exclusives and workshops to bring people in. Choosing Saillard, the French fashion historian who used to run Paris's Palais Galliera, gives the coats the weight of an archive. Telling 75 years through the coat rather than through the runway is the honest version of Max Mara's story, since that's what the brand sells. Anyone in Tokyo has until Monday.
Comments
Loading comments…