Dreamville and Paris Saint-Germain Sell an 11-Piece Collection From the Champs-Élysées and Online

Dreamville, J. Cole's label, has a Paris Saint-Germain collection, and it went on sale twice on Friday, November 6: first in person at PSG's store at 92 Avenue des Champs-Élysées from 11am to 8pm, with limited quantities, then online on dreamville.com from 11am Eastern. On Saturday Dreamville's own account said the collection is available at dreamville.com and in person at the PSG store.

The rollout ran mostly through Dreamville's account, starting Thursday with a reel the label and the club posted together, USA Today reported. A Thursday post gave the store, the day and the hours; a reel on Friday morning, Paris time, said the online store details were coming soon; at 11am Eastern a post said the full collection was available on dreamville.com. Under the hashtag #LeFallOff, a second Friday reel sent shoppers to the address, which Dreamville calls PSG Café, for an exclusive magazine called Le Fall-Off, open until 8pm that day.

The 11 pieces

Dreamville's collection page lists eleven products. The three jerseys are $110 each: a Futbol Jersey in a boxy, oversized cut with a ribbed V-neck collar and piping, a long-sleeve Red Stripe Jersey with a ribbed collar and cuffs, and a long-sleeve Tonal Stripe Jersey with a polo collar in a matte-and-shiny striped jacquard. The Core Hoodie is $135, in cotton French terry with chain-stitch embroidery and a lined hood; the Core Sweatpant is $85, oversized and wide-legged; the Script Tee and Core Tee are $65 each, heavyweight cotton with a vintage garment wash; the long-sleeve Net Thermal is $65. The Satin Hat, Script Hat and Paris Beanie are $50 each. Everything ships within seven to ten business days, and by Saturday the thermal was sold out in large and up.

Dreamville

The graphics mix the two badges. The hoodie's chest crest is a round Paris Saint-Germain seal with an orange-red Dreamville D in the middle and the numbers 70 and 07 either side of it; the back reads Dreamville Paris Saint-Germain over Ici C'est Paris in red, the PSG motto its supporters coined, which Dreamville's own captions use too. The Red Stripe Jersey runs a red band down one side of a black jersey in broad tonal stripes, under the club crest, with the D crest on the other side of the chest. The Futbol Jersey has a swirling tonal print and 07 across the back; the sweatpants carry the PSG crest on one leg and Dreamville 07 on the other.

Dreamville

Dreamville

Dreamville's photos show the pieces in front of the Louvre's glass pyramid and on stone steps after dark, and its posts and shop are the main official word found for this story: PSG's site hasn't mentioned it and its Instagram couldn't be read, and Dreamville hasn't said how many pieces were made, who designed them or whether the Paris store will restock.

Our read

This is a label dressing itself as a football club rather than a club licensing a rapper, which shows in the details: Dreamville's D takes the centre of the crest, and its 07 sits where a squad number would. The pricing stays in standard merch territory, $50 hats to a $135 hoodie, and the store sale with its limited-quantities warning was the Paris moment; the online drop the same day is the one that reaches everyone else. It isn't the two sides' first go, either: PSG's own site lists a Dreamville capsule of hoodies and tees at PSG House, the club's summer 2025 pop-up in the United States, and describes the label as having close links to Paris Saint-Germain. What's new is a full line sold from the club's own Champs-Élysées store, and the magazine: Le Fall-Off plays on The Fall-Off, the J. Cole album that arrived in February after years of waiting, and Dreamville offered it for one Friday at the PSG Café, exclusive in its word, with nothing said about it since.