BEAMS Makes the 2026 MAMA AWARDS' Official Merch, Six Pieces Inspired by Vintage Live Tees

The 2026 MAMA AWARDS, CJ ENM's K-pop awards show, comes to Kyocera Dome Osaka on November 20 and 21, and BEAMS has made its official merch. BEAMS' release calls the six pieces the Dear Vintage Collection, drawn from the graphics on band T-shirts, festival tees and company tees that hold their value as they age, which BEAMS ties to the show's own long run. The design starts from vintage live tees, imagining tour and album titles turned into logos.

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The six pieces

Prices are BEAMS', tax included. The Logo T-shirt, in white, S to L, is a heavy vintage-style body at ¥6,930. The Logo Game Shirt, in light grey, S to L, is a shiny sporty fabric with a big two-tone B on the back, ¥12,100. The Logo Zip Up Hoodie, in black, M and L, is ¥15,840. Then a heavy canvas tote in off-white with a D-ring on the handle for charms, ¥5,280; a navy cap with the logo embroidered on the front, ¥6,050; and a navy bandana printed all over, ¥1,980.

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How to buy it

It sells three ways. On the BEAMS online shop, a first window from Saturday, November 7, at 6pm to Thursday, November 12, at 11:59pm Japan time comes with the red-carpet draw; the general online sale runs from Friday, November 13, at 11am to November 21. BEAMS Namba, in Namba City in Osaka, has it in store from November 14 to 21, and the official MAMA merch booth sells it on the two show days. The RED CARPET Lucky Draw gives one entry for every ¥15,000 spent before tax on the collection, and picks people to attend the red carpet on November 20 from 3:30pm or November 21 from 12:30pm, with the day chosen at checkout. The release's introduction says purchases at the online shop and BEAMS Namba count, but its entry rules name only the online shop and only the November 7 to 12 window is labelled with the draw, so check with BEAMS Namba before counting on an in-store entry.

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Our read

Award-show merch is usually an afterthought sold from a stand at the venue. Handing it to BEAMS, a Japanese retailer that turns 50 this year, and selling it online for two weeks and in Namba for a week puts it in front of people who will never be in the dome, which is the point of holding the show in Osaka. By the release's own history, MAMA started in 1999 as a music video award, became the Mnet Asian Music Awards in 2009 and took the MAMA AWARDS name in 2022; this year's show streams worldwide on Mnet Plus and other platforms. The draw is the hook: no single piece reaches ¥15,000 before tax, the hoodie coming closest at ¥14,400, so every entry takes at least two pieces, and the online window for it closes on Thursday.