Eminem's Store Marks 25 Years of D12's Devil's Night With a 72-Hour Halloween Capsule

Eminem's official store put a D12 capsule on sale on October 30 for the 25th anniversary of Devil's Night, the Detroit group's debut album, and it's up for 72 hours only. The pieces went live at noon Eastern, the day before Halloween.

Devil's Night came out on June 19, 2001, on Shady Records and Interscope, and it was the first album Shady Records released. Eminem and Dr. Dre produced most of it.

Eminem Store

Pieces and prices

The store lists eleven items, counting the pendant's two finishes. Two black hoodies are $60 each: the Match Stick Hoodie, with crossed matches on the chest and Devil's Night artwork across the back, and the Album Hoodie, with the album art on the chest and the back. Three tees are $40: the black Mask and Evidence tees, the second with a D12 gas can on the front and an "evidence inventory" on the back, and a white Kerosene tee.

The accessories lean into the album's arson theme. There's a black D12 lighter at $30 (sold without fluid), a D12 bandana at $25, a white hockey mask with the D12 logo across the forehead at $25, and a D12 pendant on a rope chain at $75 in gunmetal or silver. The store marks the clothes, the lighter, the bandana and the mask as available for 72 hours only and exclusive to the Eminem Store.

Eminem Store

The read

The pendant's listing doesn't carry the 72-hour line, and the one piece the store says outright isn't on the clock is a $100 25th anniversary vinyl edition of the album in new packaging; the store notes it isn't restricted to the 72 hours. That's the tell: the clothes are a Halloween-weekend event, and the record is the anniversary piece meant to last.

The store hasn't said how many of each piece it made, or whether any of it comes back after the window closes.