Nike, Georgia and OutKast Make a Collection for the Florida Game in Atlanta, With Class Trip

By Zeek Jenkin·Oct 29, 2026, 7:08 AM ET·Nike

Key details

Collaboration: Nike x University of Georgia x OutKast, with Class Trip
Collection: Outkast U
Pieces: Varsity jacket, football jerseys, rugby shirts, satin bomber, hoodie, tees, caps and bucket hats
Release: October 27 at SNKRS, Class Trip and Atlanta stores; October 28 at nike.com
Pop-up: Mercedes-Benz Stadium, Saturday, October 31

Nike has put OutKast on the University of Georgia. The Outkast U collection, made with Class Trip, joins the Georgia G to OutKast's crown in a single mark, and it's built around Saturday's game: Georgia plays Florida at Mercedes-Benz Stadium in Atlanta on October 31. The collection went on sale on October 27 through SNKRS, Class Trip and select Nike stockists in Atlanta, reached nike.com and more stores on October 28, and gets a game-day pop-up at the stadium on Saturday.

The reason the game is in Atlanta at all is a building site. All but two Georgia-Florida meetings since the early 1930s have been played in Jacksonville, but the renovation of the city's NFL stadium moves the game to Atlanta this year and to Tampa in 2027. Nike calls it the first meeting of the rivals in Atlanta, the city OutKast came out of.

A man in red glasses and a white cap sits on a plaid couch in a red wool varsity jacket with black leather sleeves, a black chenille G on the chest and "University of Georgia Outkast 1996" stitched in white script

Nike says the collection is led by a red wool varsity jacket with black leather sleeves, chenille patches and chain-stitch embroidery, with "Georgia" and "Outkast" across the back. The football jerseys come as a cropped mesh practice cut and a heavyweight cotton retro, each with 96 on it, and there are rugby shirts, a satin bomber, a heavyweight fleece hoodie, Max90 graphic tees, pieces drawn by hand in the style of senior cords with lines like "So Fresh, So Clean", cord caps, a snapback and bucket hats. A script reading "University of Georgia, Outkast 1996" runs through it. Nike's release lists no prices.

The 96 is a date. Nike points out that 1996 is the year OutKast released ATLiens, and the year a young safety named Kirby Smart was playing for the Bulldogs. Class Trip's creative director Jon Tietz told Nike the team wanted "something as timeless as their music", and pointed to the Roses video, where André 3000's and Big Boi's crews are two very different groups at the same school.

On the field too

Georgia gets its own version for the game. Nike made eye-shield decals and skullcaps with the Georgia and OutKast crown graphics and "So Fresh" and "So Clean", plus wristbands, mouthguards and three styles of gloves, for athletes, coaches and staff only. The campaign was shot in Athens over the summer with six Georgia players on Nike NIL deals, restaging familiar OutKast photos.

A Georgia player in dark sunglasses sits on a folding chair in a black hoodie printed with the Georgia G under a white crown, while someone works on his hair with clippers

The read

College merch rarely earns this kind of attention, and this works because the link is real rather than licensed: OutKast are Atlanta, Georgia is the state's university, and the game has come to their city for one year. That's the same pull as OutKast's Waffle House collection earlier this month, whose bucket hat was gone by the next morning. The catch is timing. The game is on Saturday and next year's moves to Tampa, so this is tied to a one-off, and what's on the shelves after the weekend is likely all there is.